Microsoft Reminding Users Windows 10 Free Upgrade Ends Soon

For the past six months, Microsoft has been on an aggressive push to get all systems running Windows 7 or Windows 8.1 to upgrade. So far, the company has created more controversy. Microsoft has been accused of forcing the update to install without user permission. The issue became so widespread that a cottage industry of third-party utilities has been created to block the free upgrade. Most recently a user filed a lawsuit against the company and successfully won a $10,000 settlement for damages caused by the free upgrade.   I think Microsoft could find common ground by letting users upgrade when they wanted. An option to reserve the upgrade by choosing to download in the background over time, then let user upgrade at their leisure would have been a better compromise. Even for users who have opted to take the offer, the experience itself has been a hit or miss. There are reports of the upgrade assistant downloading nearly 30 GBs of data in the background or the upgrade failing at some point during the installation. Microsoft recently said Windows 10 is now installed on 350 million systems worldwide. The unfortunate reality is, a lot of users came kicking and screaming. Apart from these hiccups, Windows 10 has been refined tremendously since its debut at the end of July 2015. It is unfortunate a lot of users who have been hesitant to upgrade will miss out on the upcoming Anniversary Update, which includes significant refinements and features. For users who are still on the fence, I implore you to reconsider seriously skipping the upgrade because of the past few months. The Anniversary Update based on my experiences is what Windows 10 should have been from the start. It would be a shame for so many to miss out on it. Yes for certain users MS made that worse by not making a permanent startup menu entry and hidden directory to safely save downloaded but not yet installed upgrade files. But THB that would have served only a small niche user group. Your average home users would then have complained that the menu was hidden or they were unaware of the upgrade offer. TBH further sales/installs of Windows 10 after 29 July are probably limited to volume license buyers (particularly software assurance upgrades) and new computer installs (and these stop with next Windows 11 release). As a business MS does need to say stop. First MS has to tally the number of user to plan support costs etc (more users equal more update bandwidth and customer service reps etc). Also its required by SEC and other accounting processes. stockholder want to know how much the promotion cost. Comment Name * Email *

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